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Podcast appearances and conversations on AI search and word of mouth for machines.
Marketing Speak
The Rise of the Zero Click Internet
Rand Fishkin argues that marketing's biggest disruption isn't AI alone, but the rise of a zero click internet, and why brands should deliver useful content natively, build resonance through trusted amplifiers, and measure broader brand lift.
- Consumer
Near Media
Cyrus Shepard on Earning the Click
Cyrus Shepard argues that Google evaluates results partly through user behavior, so local businesses should make their site useful for reviews, pricing, and booking. Rising branded search can be a practical proxy for AI Overview visibility.
- Market
Answer Engine Optimization (AEO): The AI Search Podcast
AI Search: Getting Your Brand Recommended First
AI search is shifting competition from ranking for clicks to being one of the few brands directly recommended in an answer. The fix: consistent, verifiable third-party presence across reviews, comparisons, forums, and structured data.
- Market